Creative technology studio

Bold ideas.
Precise execution.

Elite Designs creates brands, graphics and websites for businesses that expect more from their identity. Based in Dar es Salaam, Tanzania.

Portfolio

Selected work.

How we approach identity, print and web, shown as digital mockups. Studio identity applies our own brand; concept projects are self-initiated, with fictional brands. Client projects are not yet published.

Two Elite Designs business cards on dark stone: a charcoal card with a gold logo and a warm white card with a black logo.
The charcoal business card, front and back, showing contact details and a QR code.

Business cards

Branding · PrintStudio identity

One idea per face. The front carries the logo and our three disciplines; the back carries the details a client needs and a QR code to the website. Three colours keep it unmistakably ours.

Project details
Type
Studio identity
Medium
Digital mockup, designed in Adobe Illustrator and Photoshop and rendered rather than photographed.
Notes
Gold foil and blind deboss are mockup treatments. Real finishes are specified with the printer.
The QR code encodes elitedesigns.tech.

Learn more: Branding and logo design

A flat-lay of Elite Designs stationery on a wooden desk: white letterhead, black envelope, black folder and notebook with a gold logo, and a cream notepad.

Stationery system

Branding · Graphic designStudio identity

Letterhead, envelope, folder, notebook and notepad share one margin system and a single gold hairline, so every document reads as part of the same studio.

Project details
Type
Studio identity
Medium
Digital mockup, designed in Adobe Illustrator and Photoshop and rendered rather than photographed.
Notes
The sample letter is addressed to a fictional recipient.

Learn more: Branding and logo design

A laptop, a tablet and a phone showing the same dark homepage concept: the headline Bold ideas, Precise execution, a gold circle graphic and three service cards, reflowing from a wide layout to a single column.

Responsive website

Websites · Responsive designConcept project

One homepage system that reflows from a wide desktop layout to a single phone column without losing its hierarchy: the same message and the same call to action, on any screen.

Project details
Type
Concept project
Medium
Digital mockup, designed in Adobe Illustrator and Photoshop and rendered rather than photographed.
Notes
Concept screens for the studio homepage, shown on laptop, tablet and phone. This is not a live website.
An earlier exploration; the page you are viewing is the current direction.

Learn more: Website design and development

Keyholders and tags in brushed silver, black metal, smoked acrylic, tan and black leather and a brass disc, each carrying the Elite Designs logo.

Keyholders and tags

Branding · MerchandiseStudio identity

The same mark carried across metal, acrylic and leather: a family of merchandise that feels consistent whatever it is made from.

Project details
Type
Studio identity
Medium
Digital mockup, designed in Adobe Illustrator and Photoshop and rendered rather than photographed.
Notes
Tag shapes and finishes are illustrative. Production drawings are made with the manufacturer.

Learn more: Branding and logo design

Three framed posters on a plaster wall: a navy and orange concentric-circle jazz night poster, the black Elite Designs poster, and a cream and terracotta coffee poster.

Poster series

Graphic designConcept project

Three posters on one grid and one type system, showing how a clear structure lets very different brands each feel distinct.

Project details
Type
Concept project
Medium
Digital mockup, designed in Adobe Illustrator and Photoshop and rendered rather than photographed.
Notes
Mwanga and Kivuli are fictional brands. No client work is shown.

Learn more: Graphic design

What we do

Three disciplines, one standard.

  1. Branding

    Identities with one clear idea, built to work everywhere they appear.

    Learn more: Branding and logo design

    • Brand strategy
    • Logo and visual identity
    • Brand guidelines
  2. Graphic Design

    Considered graphics that keep every touchpoint consistent.

    Learn more: Graphic design

    • Print and digital collateral
    • Social media graphics
    • Presentations and documents
  3. Websites

    Fast, clear websites that are easy to use and easy to manage.

    Learn more: Website design and development

    • Design and development
    • Responsive on every screen
    • Launch and handover

Our belief

Details decide everything.

Three things clients feel before they can name them: a consistent identity, considered materials and legible typography.

Close-up of a charcoal business card with the Elite Designs logo in raised gold and the tagline in white capitals, shown as a mockup with foil and deboss treatments.
  1. Consistent identity

    One logo, one palette and one set of rules, applied the same way on every card, document and screen.

  2. Considered materials

    We design how a mark feels as well as how it looks. Foil, deboss and paper are shown as mockup treatments, so you can judge the effect before anything is printed.

  3. Legible typography

    Type is sized and spaced to stay clear at card size, on a wall and on a phone.

How we work

A simple process, followed with care.

  1. Listen

    We start with your goals.

  2. Define

    One clear idea to build on.

  3. Design

    Every detail considered.

  4. Deliver

    Files and systems ready to use.

Read about the studio and our approach

Start a project

Let’s create something exceptional.

Tell us what you are building and we will take it from there.

More ways to reach us

Studio
Plot No. 418/130 of Flur II
Nkurumah Street, P.O. Box 71800
Dar es Salaam, Tanzania